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Resensie: Pizza Hut stel Mozzarella Poppers Pizza bekend

Resensie: Pizza Hut stel Mozzarella Poppers Pizza bekend


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Pizza Hut, een van Amerika se gunsteling -pizza -kettings, het pas sy 'lekkerste pizza nog' bekendgestel, en dit is, soos baie voorheen, 'n halwe tert, 'n halwe voorgereg. Die nuwe Mozzarella Poppers -pizza van die ketting begin as 'n gewone pizza (jy kan enige byvoeging byvoeg wat jy wil), en daar is ook klein baba -mozzarella -stokkies in die kors gebak. As u wil, kan u dit laat staan ​​en eet soos u normaalweg sou eet, of u kan dit afsonderlik afsonderlik saam met marinara eet.

Ons het albei gedoen, en ons is in konflik.

Danksy ons vriende by Pizza Hut kon The Daily Meal die Mozzarella Poppers Pizza proe op die dag van die bekendstelling. Die konsep is wonderlik (wie sou ooit kla oor mozzarella-stokkies en pizza wat maklik in een gereg verpak is?), Maar die uitvoering was so-so.

Personeel het gedink dat die pizza self goed was, alhoewel dit amper sonder sous was. 'N Kant marinara vir die mozzarella -stokkies was 'n reddende genade. Wat die kors betref, probeer ons een sny deur die mozzarella -byt af te haal, en die ander sny deur in die mozzarella -happies te byt toe dit nog aan die gasheer geheg is.

“Met die mozzarella -byt op die kors, dit is 'n lekker mengsel van geure. Meer kaas op 'n kaasagtige pizza is nooit 'n slegte ding nie, 'het een redakteur gesê. Sonder hulle was die kors sag.

'Dit is nie regtig spesiaal vir my nadat ek die gevulde knoffelknope gehad het nie,' het 'n ander redakteur gesê met die voorganger van Mozzarella Poppers Pizza, nog 'n voorgereg/pizza -baster met 16 knoffelknope gevul met gesmelte kaas wat in die kors gebak is. Voor dit het die hut sy Garden Specialty Pizza met groente en plantaardige Italiaanse "wors" gedebuteer-nog 'n wenner. Mozzarella Poppers is nie sleg nie. Dit is net OK.

As u egter geld wil bespaar op pizza en 'n voorgereg, is dit die regte pad. Prys kan wissel na gelang van plek, maar 'n groot Mozzarella Poppers -pizza sonder toppings kos $ 13,99 in New York. Een groot kaaspizza (sonder poppers) is ook $ 13,99, en 'n bestelling van agt mozzarella -stokke op hul eie is $ 5,29, wat hierdie opsie 'n goeie deal maak.

As u dit self wil probeer, is hierdie spesialiteit 'za' vir 'n beperkte tyd tans landwyd beskikbaar. En aangesien Valentynsdag amper hier is, het Pizza Hut ook sy hartvormige pizza teruggebring. As u egter pizza sonder snaakse sake op die kors wil hê, kan u die beste pizza in u land vind.


Pizza Hut spring op die 'vinnigste groeiende tendens in pizza' met nuwe aanbiedings in Detroit-styl

Die pizza in Detroit-styl is aanvanklik beskikbaar by Pizza Hut as 'n beperkte aanbod teen 'n prys. [+] punt vanaf $ 10,99.

Dit lyk nie asof Pizza Hut op sy innovasie -louere rus op sy Beyond Meat -pizza -bekendstelling in November nie. Die ketting het vandag sy nuwe pizza in Detroit-styl aangekondig, wat nou landwyd beskikbaar is.

Tydens 'n onlangse webuitsending om die nuwe produk bekend te stel, het die handelsmerkhoof, David Graves, gesê dat Detroit-styl die vinnigste groei in pizza is. Volgens Datassential het die styl van 2015-2019 met meer as 66% gegroei op spyskaarte, maar dit is nog steeds baie ontwykend. In 2019 is pizza in Detroit-styl gevind op minder as 1% van die spyskaarte onder pizzeria's en Italiaanse restaurante met 25 of minder eenhede. Hierdie scenario vir vraag/aanbod behoort Pizza Hut gunstig te plaas, aangesien dit die opsie bied vir sy 7 000 eenhede.

Volgens CMO George Felix het 'n eksklusiewe produk demokratisering van 'n eksklusiewe produk, wat die pizza van Hut al verskeie kere gedoen het, en noem sy pizza met gevulde kors (wat in 1995 bekendgestel is) en die Big New Yorker as voorbeelde.

"As ons op ons beste is, is ons die absolute voorpunt van pizza -innovasie," het Felix gesê. 'Nou, met die opgang in Detroit-styl, is dit ons tyd om pizza te neem in Detroit-styl.'

Dit gesê, die Detroit-styl is moeilik om te dupliseer-dit is miskien die rede waarom die styl sy oorsprong het in Detroit's Buddy's Rendezvous in 1946, maar nog nie, soos Felix dit stel, 'gedemokratiseer' was nie.

Shawn Randazzo, wat in Desember oorlede is, het gehelp om sy gewildheid aan die brand te steek nadat hy tydens die Internasionale Pizza -ekspo in 2012 aangewys is as die wêreldkampioen -pizzamaker van die jaar. Hy het Cloverleaf, een van die eerste konsepte wat pizza in Detroit-styl bedien, gekoop in 1997. Ongeveer 10 jaar later begin hy die Detroit Style Pizza Co., wat nog steeds in werking is.

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Toe ek in 2012 met Randazzo gepraat het, het hy al die besonderhede uiteengesit wat pizza in Detroit-styl onderskei. Dit word gekenmerk deur sy vierkantige vorm, diep geregskors, toppings van rand tot rand en sous bo-op. (Detroit-styl word dikwels 'rooi bokant' genoem omdat die rooi sous na bak gebak word). Laastens word 'n mengsel van mozzarella -kaas na die rand van die pan versprei en dan gekarameliseer. Die deeg is ook spesiaal - met net genoeg hidrasie dat dit nie gespin kan word nie. Dit skep 'n kenmerkende tekstuur: krake op die rande, sagter in die middel.

Na 'n jaar in ontwikkeling en meer as 500 herhalings wat getoets is, blyk dit dat Pizza Hut hierdie skrikwekkende proses met sy reghoekige kors, gekarameliseerde kaas wat aan die rande van die pizza versprei is, deeg en sous bo -op gesny is. Patty Shaheen, senior direkteur van kulinêre innovasie en strategie, het gesê dat die onderneming agt verskillende souse probeer het om die laaste stuk reg te kry.

Hierdie spesifieke sous is slegs beskikbaar op die pizza's in Detroit-styl, waarvan daar vier resepte is:

  1. Detroit Double Pepperoni, met 80 snye pepperoni, insluitend 'n nuwe, knapperige koppie pepperoni wat ook slegs beskikbaar is op pizza's in Detroit-styl
  2. Double Cheesy, gelaag met twee soorte kaas, insluitend verouderde parmesaan
  3. Meaty Deluxe, met spek, Italiaanse wors en bros gebakte peperoni
  4. Supremo, bedek met Italiaanse wors, rooi ui en groen paprika

'Ons het geen hoeke hieroor gesny nie. In die meer as 500 herhalings van hierdie pizza's wat ons die afgelope jaar probeer het, weet ons dat pizza -liefhebbers van hierdie pizza hou, 'het Shaheen gesê.

Felix voeg by dat Pizza Hut daarna streef om sy platform in Detroit-styl 'n hele ervaring te maak, te begin met die spesiaal gemaakte bokse wat die eienskappe van hierdie pizza illustreer.

'Dit is 'n pizza -ervaring anders as enige ander. My kinders hou van hierdie unbox -video's op YouTube, waar mense deur uitgebreide onthullings gaan en dinge soos skoene of speelgoed uitpak. Ons het besef dat hierdie pizza -ervaring amper so is, ”het hy gesê. 'Hierdie boks is uniek in die Detroit-styl. Dit knik na Detroit en al die dinge wat 'n pizza in Detroit-styl spesiaal maak en waarom dit so lekker is. Ons wil hierdie wonderlike neiging in pizza en Pizza Hut se opvoeding opvoed. "

Die pizza in Detroit-styl is aanvanklik beskikbaar by Pizza Hut as 'n beperkte aanbod met 'n prys vanaf $ 10,99. Elke pizza bevat agt skywe.

Dit is opmerklik dat hierdie inleiding kom, aangesien die eweknieë van Pizza Hut nogal 'n ritme gevind het met die bekendstelling van nuwe produkte, ondanks die feit dat die COVID-19-pandemie die tipiese toetsprosedures laat vaar het. Hulle bekendstellings het baie suksesvol geblyk, aangesien verbruikers na die afleweringsvriendelike gemak van pizza tydens die krisis trek.

Domino's het byvoorbeeld sy verkoop in dieselfde kwartaal met meer as 17% in die derde kwartaal laat groei deur die bekendstelling van nuwe produkte soos hoendervlerkies, 'n kaasburger-pizza en 'n hoender-taco-pizza.

Papa John het 'n styging in die derde kwartaal van die jaar met ongeveer 24% verkoop, insluitend 'n omsetgroei van 17%, gedryf deur 'n 'nuwe kultuur van innovasie', soos Rob Lynch, uitvoerende hoof, tydens sy oproep vir die derde kwartaal verduidelik. Onlangse produkbekendstellings sluit in die buffelhoender Papadia en die dubbelkaasburgerpizza, asook die Shaq-a-Roni.

'Ons kon die bekendstelling van nuwe produkte in die derde kwartaal versnel. Die hoogtepunt was die Shaq-a-Roni-pizza. Dit was 'n gedifferensieerde produk met 'n hoë waarde wat nie vir ons winkels kompleksiteit veroorsaak het nie, 'het hy gesê.

Pizza Hut se pizza in Detroit-styl is ook 'n gedifferensieerde produk met 'n hoë waarde, maar met 80 snye twee soorte pepperonis en 'n eie sous bo-oor, kan daar 'n mate van operasionele kompleksiteit wees. Tog neem hierdie platform 'n onafhanklike pizzeria -gunsteling en bring dit na die massas, en dit alleen skep baie potensiaal vir die Pizza Hut -handelsmerk. Dit bied ten minste 'n beduidende produkonderskeid van sy eweknieë, wat verwelkomde nuus kan wees vir verbruikers wat die afgelope 11 maande aan pizza gekuier het.


Pizza Hut spring op die 'vinnigste groeiende tendens in pizza' met nuwe aanbiedings in Detroit-styl

Die pizza in Detroit-styl is aanvanklik beskikbaar by Pizza Hut as 'n beperkte aanbod teen 'n prys. [+] punt vanaf $ 10,99.

Dit lyk nie asof Pizza Hut op sy innovasie -louere rus nie, vars op die bekendstelling van sy Beyond Meat -pizza in November. Die ketting het vandag sy nuwe pizza in Detroit-styl aangekondig, wat nou landwyd beskikbaar is.

Tydens 'n onlangse webuitsending om die nuwe produk bekend te stel, het die handelsmerkhoof, David Graves, gesê dat Detroit-styl die vinnigste groei in pizza is. Volgens Datassential het die styl van 2015-2019 met meer as 66% gegroei op spyskaarte, maar dit is nog steeds baie ontwykend. In 2019 is pizza in Detroit-styl gevind op minder as 1% van die spyskaarte onder pizzeria's en Italiaanse restaurante met 25 of minder eenhede. Hierdie scenario vir vraag/aanbod behoort Pizza Hut gunstig te plaas, aangesien dit die opsie bied vir sy 7 000 eenhede.

Volgens CMO George Felix het 'n eksklusiewe produk demokratisering van 'n eksklusiewe produk, wat die pizza van Hut al verskeie kere gedoen het, en noem sy pizza met gevulde kors (wat in 1995 bekendgestel is) en die Big New Yorker as voorbeelde.

"As ons op ons beste is, is ons die absolute voorpunt van pizza -innovasie," het Felix gesê. 'Nou, met die opgang in Detroit-styl, is dit ons tyd om pizza te neem in Detroit-styl.'

Dit gesê, Detroit-styl is moeilik om te dupliseer-dit is miskien die rede waarom die styl sy oorsprong het in Detroit's Buddy's Rendezvous in 1946, maar nog nie, soos Felix dit stel, 'gedemokratiseer' was nie.

Shawn Randazzo, wat in Desember oorlede is, het gehelp om die gewildheid daarvan aan die brand te steek nadat hy tydens die Internasionale Pizza -ekspo in 2012 aangewys is as die wêreldkampioen -pizzamaker van die jaar. Hy het Cloverleaf, een van die eerste konsepte wat pizza in Detroit-styl bedien, gekoop in 1997. Ongeveer 10 jaar later begin hy die Detroit Style Pizza Co., wat nog steeds in werking is.

BevCanna brei uit in die Amerikaanse geïnfuseerde funksionele drankmark met die verkryging van Naturo Group

JBS Cyberattack skyn 'n kollig op die grootste risiko vir groot vleis: konsolidasie

Vivino gaan voort met 'n waterskeidingsjaar in aanlynwynverkope met 'n befondsing van $ 155 miljoen en aanstelling van uitvoerende hoof

Toe ek in 2012 met Randazzo gepraat het, het hy al die besonderhede uiteengesit wat pizza in Detroit-styl onderskei. Dit word gekenmerk deur sy vierkantige vorm, diep geregskors, toppings van rand tot rand en sous bo-op. (Detroit-styl word dikwels 'rooi bokant' genoem omdat die rooi sous na bak gebak word). Uiteindelik word 'n mengsel van mozzarella -kaas na die rand van die pan versprei en dan gekarameliseer. Die deeg is ook spesiaal - met net genoeg hidrasie dat dit nie gespin kan word nie. Dit skep 'n kenmerkende tekstuur: krake op die rande, sagter in die middel.

Na 'n jaar in ontwikkeling en meer as 500 herhalings wat getoets is, blyk dit dat Pizza Hut hierdie skrikwekkende proses met sy reghoekige kors, gekarameliseerde kaas wat aan die rande van die pizza versprei is, deeg en sous bo -op gesny is. Patty Shaheen, senior direkteur van kulinêre innovasie en strategie, het gesê dat die onderneming agt verskillende souse probeer het om die laaste stuk reg te kry.

Hierdie spesifieke sous is slegs beskikbaar op die pizza's in Detroit-styl, waarvan daar vier resepte is:

  1. Detroit Double Pepperoni, met 80 snye pepperoni, insluitend 'n nuwe, knapperige koppie pepperoni wat ook slegs beskikbaar is op pizza's in Detroit-styl
  2. Double Cheesy, gelaag met twee soorte kaas, insluitend verouderde parmesaan
  3. Meaty Deluxe, met spek, Italiaanse wors en bros gebakte peperoni
  4. Supremo, bedek met Italiaanse wors, rooi ui en groen paprika

'Ons het geen hoeke hieroor gesny nie. In die meer as 500 herhalings van hierdie pizza's wat ons die afgelope jaar probeer het, weet ons dat pizza -liefhebbers van hierdie pizza hou, 'het Shaheen gesê.

Felix voeg by dat Pizza Hut daarna streef om sy platform in Detroit-styl 'n hele ervaring te maak, te begin met die spesiaal gemaakte bokse wat die eienskappe van hierdie pizza illustreer.

'Dit is 'n pizza -ervaring anders as enige ander. My kinders hou van hierdie unbox -video's op YouTube, waar mense deur uitgebreide onthullings gaan en dinge soos skoene of speelgoed uitpak. Ons het besef dat hierdie pizza -ervaring amper so is, ”het hy gesê. 'Hierdie boks is uniek in die Detroit-styl. Dit knik na Detroit en al die dinge wat 'n pizza in Detroit-styl spesiaal maak en waarom dit so lekker is. Ons wil hierdie wonderlike neiging in pizza en Pizza Hut se opvoeding opvoed. ”

Die pizza in Detroit-styl is aanvanklik beskikbaar by Pizza Hut as 'n beperkte aanbod met 'n prys vanaf $ 10,99. Elke pizza bevat agt skywe.

Dit is opmerklik dat hierdie inleiding kom, aangesien die eweknieë van Pizza Hut nogal 'n ritme gevind het met die bekendstelling van nuwe produkte, ondanks die feit dat die COVID-19-pandemie die tipiese toetsprosedures laat vaar het. Hulle bekendstellings het baie suksesvol geblyk, aangesien verbruikers na die afleweringsvriendelike gemak van pizza tydens die krisis trek.

Domino's het byvoorbeeld sy verkoop in dieselfde kwartaal met meer as 17% in die derde kwartaal laat groei deur die bekendstelling van nuwe produkte soos hoendervlerkies, 'n kaasburger-pizza en 'n hoender-taco-pizza.

Papa John het 'n styging in die derde kwartaal van die jaar met ongeveer 24% verkoop, insluitend 'n omsetgroei van 17%, gedryf deur 'n 'nuwe kultuur van innovasie', soos Rob Lynch, uitvoerende hoof, tydens sy oproep vir die derde kwartaal verduidelik. Onlangse produkbekendstellings sluit in die buffelhoender Papadia en die dubbelkaasburgerpizza, asook die Shaq-a-Roni.

'Ons kon die bekendstelling van nuwe produkte in die derde kwartaal versnel. Die hoogtepunt was die Shaq-a-Roni-pizza. Dit was 'n gedifferensieerde produk met 'n hoë waarde wat nie vir ons winkels kompleksiteit veroorsaak het nie, 'het hy gesê.

Pizza Hut se pizza in Detroit-styl is ook 'n gedifferensieerde produk met 'n hoë waarde, maar met 80 snye twee soorte pepperonis en 'n eie sous bo-op, kan daar 'n mate van operasionele kompleksiteit wees. Tog neem hierdie platform 'n onafhanklike pizzeria -gunsteling en bring dit na die massas, en dit alleen skep beslis baie potensiaal vir die Pizza Hut -handelsmerk. Dit bied ten minste 'n beduidende produkonderskeid van sy eweknieë, wat verwelkomde nuus kan wees vir verbruikers wat die afgelope 11 maande aan pizza gekuier het.


Pizza Hut spring op die 'vinnigste groeiende tendens in pizza' met nuwe aanbiedings in Detroit-styl

Die pizza in Detroit-styl is aanvanklik beskikbaar by Pizza Hut as 'n beperkte aanbod teen 'n prys. [+] punt vanaf $ 10,99.

Dit lyk nie asof Pizza Hut op sy innovasie -louere rus op sy Beyond Meat -pizza -bekendstelling in November nie. Die ketting het vandag sy nuwe pizza in Detroit-styl aangekondig, wat nou landwyd beskikbaar is.

Tydens 'n onlangse webuitsending om die nuwe produk bekend te stel, het die handelsmerkhoof, David Graves, gesê dat Detroit-styl die vinnigste groei in pizza is. Volgens Datassential het die styl van 2015-2019 met meer as 66% gegroei op spyskaarte, maar dit is nog steeds baie ontwykend. In 2019 is pizza in Detroit-styl gevind op minder as 1% van die spyskaarte onder pizzeria's en Italiaanse restaurante met 25 of minder eenhede. Hierdie scenario vir vraag/aanbod behoort Pizza Hut gunstig te plaas, aangesien dit die opsie bied vir sy 7 000 eenhede.

Volgens CMO George Felix het 'n eksklusiewe produk demokratisering van 'n eksklusiewe produk, wat die pizza van Hut al verskeie kere gedoen het, en noem sy pizza met gevulde kors (wat in 1995 bekendgestel is) en die Big New Yorker as voorbeelde.

"As ons op ons beste is, is ons die absolute voorpunt van pizza -innovasie," het Felix gesê. 'Nou, met die opgang in Detroit-styl, is dit ons tyd om pizza te neem in Detroit-styl.'

Dit gesê, Detroit-styl is moeilik om te dupliseer-dit is miskien die rede waarom die styl sy oorsprong het in Detroit's Buddy's Rendezvous in 1946, maar nog nie, soos Felix dit stel, 'gedemokratiseer' was nie.

Shawn Randazzo, wat in Desember oorlede is, het gehelp om sy gewildheid aan die brand te steek nadat hy tydens die Internasionale Pizza -ekspo in 2012 aangewys is as die wêreldkampioen -pizzamaker van die jaar. Hy het Cloverleaf, een van die eerste konsepte wat pizza in Detroit-styl bedien, gekoop in 1997. Ongeveer 10 jaar later begin hy die Detroit Style Pizza Co., wat nog steeds in werking is.

BevCanna brei uit in die Amerikaanse geïnfuseerde funksionele drankmark met die verkryging van Naturo Group

JBS Cyberattack skyn 'n kollig op die grootste risiko vir groot vleis: konsolidasie

Vivino gaan voort met 'n waterskeidingsjaar in aanlynwynverkope met 'n befondsing van $ 155 miljoen en aanstelling van uitvoerende hoof

Toe ek in 2012 met Randazzo gepraat het, het hy al die besonderhede uiteengesit wat pizza in Detroit-styl onderskei. Dit word gekenmerk deur sy vierkantige vorm, diep geregskors, toppings van rand tot rand en sous bo-op. (Detroit-styl word dikwels 'rooi bokant' genoem omdat die rooi sous na bak gebak word). Uiteindelik word 'n mengsel van mozzarella -kaas na die rand van die pan versprei en dan gekarameliseer. Die deeg is ook spesiaal - met net genoeg hidrasie dat dit nie gespin kan word nie. Dit skep 'n kenmerkende tekstuur: krake op die rande, sagter in die middel.

Na 'n jaar in ontwikkeling en meer as 500 herhalings wat getoets is, blyk dit dat Pizza Hut hierdie skrikwekkende proses met sy reghoekige kors, gekarameliseerde kaas wat aan die rande van die pizza versprei is, deeg en sous bo -op gesny is. Patty Shaheen, senior direkteur van kulinêre innovasie en strategie, het gesê dat die onderneming agt verskillende souse probeer het om die laaste stuk reg te kry.

Hierdie spesifieke sous is slegs beskikbaar op die pizza's in Detroit-styl, waarvan daar vier resepte is:

  1. Detroit Double Pepperoni, met 80 snye pepperoni, insluitend 'n nuwe, knapperige peperoni wat ook beskikbaar is op pizza's in Detroit-styl
  2. Double Cheesy, gelaag met twee soorte kaas, insluitend verouderde parmesaan
  3. Meaty Deluxe, met spek, Italiaanse wors en bros gebakte peperoni
  4. Supremo, bedek met Italiaanse wors, rooi ui en groen paprika

'Ons het geen hoeke hieroor gesny nie. In die meer as 500 herhalings van hierdie pizza's wat ons die afgelope jaar probeer het, weet ons dat pizza -liefhebbers van hierdie pizza hou, 'het Shaheen gesê.

Felix voeg by dat Pizza Hut daarna streef om sy platform in Detroit-styl 'n hele ervaring te maak, te begin met die spesiaal gemaakte bokse wat die eienskappe van hierdie pizza illustreer.

'Dit is 'n pizza -ervaring anders as enige ander. My kinders hou van hierdie unbox -video's op YouTube, waar mense deur uitgebreide onthullings gaan en dinge soos skoene of speelgoed uitpak. Ons het besef dat hierdie pizza -ervaring amper so is, ”het hy gesê. 'Hierdie boks is uniek in die Detroit-styl. Dit is 'n knik vir Detroit en al die dinge wat 'n pizza in Detroit-styl spesiaal maak en waarom dit so lekker is. Ons wil hierdie wonderlike neiging in pizza en Pizza Hut se opvoeding opvoed. "

Die pizza in Detroit-styl is aanvanklik beskikbaar by Pizza Hut as 'n beperkte aanbod met 'n prys vanaf $ 10,99. Elke pizza bevat agt skywe.

Dit is opmerklik dat hierdie inleiding kom, aangesien die eweknieë van Pizza Hut nogal 'n ritme gevind het met die bekendstelling van nuwe produkte, ondanks die feit dat die COVID-19-pandemie die tipiese toetsprosedures laat vaar het. Hulle bekendstellings het baie suksesvol geblyk, aangesien verbruikers na die afleweringsvriendelike gemak van pizza tydens die krisis trek.

Domino's het byvoorbeeld sy verkoop in dieselfde kwartaal met meer as 17% in die derde kwartaal laat groei deur die bekendstelling van nuwe produkte soos hoendervlerkies, 'n kaasburger-pizza en 'n hoender-taco-pizza.

Papa John het 'n styging in die derde kwartaal van die jaar met ongeveer 24% verkoop, insluitend 'n omsetgroei van 17%, gedryf deur 'n 'nuwe kultuur van innovasie', soos Rob Lynch, uitvoerende hoof, tydens sy oproep vir die derde kwartaal verduidelik. Onlangse produkbekendstellings sluit in die buffelhoender Papadia en die dubbelkaasburgerpizza, asook die Shaq-a-Roni.

'Ons kon die bekendstelling van nuwe produkte in die derde kwartaal versnel. Die hoogtepunt was die Shaq-a-Roni-pizza. Dit was 'n gedifferensieerde produk met 'n hoë waarde wat nie vir ons winkels kompleksiteit veroorsaak het nie, 'het hy gesê.

Pizza Hut se pizza in Detroit-styl is ook 'n gedifferensieerde produk met 'n hoë waarde, maar met 80 snye twee soorte pepperonis en 'n eie sous bo-oor, kan daar 'n mate van operasionele kompleksiteit wees. Tog neem hierdie platform 'n onafhanklike pizzeria -gunsteling en bring dit na die massas, en dit alleen skep baie potensiaal vir die Pizza Hut -handelsmerk. Dit bied ten minste 'n beduidende produkonderskeid van sy eweknieë, wat verwelkomde nuus kan wees vir verbruikers wat die afgelope 11 maande aan pizza gekuier het.


Pizza Hut spring op die 'vinnigste groeiende tendens in pizza' met nuwe aanbiedings in Detroit-styl

Die pizza in Detroit-styl is aanvanklik beskikbaar by Pizza Hut as 'n beperkte aanbod teen 'n prys. [+] punt vanaf $ 10,99.

Dit lyk nie asof Pizza Hut op sy innovasie -louere rus op sy Beyond Meat -pizza -bekendstelling in November nie. Die ketting het vandag sy nuwe pizza in Detroit-styl aangekondig, wat nou landwyd beskikbaar is.

Tydens 'n onlangse webuitsending om die nuwe produk bekend te stel, het die handelsmerkhoof, David Graves, gesê dat Detroit-styl die vinnigste groei in pizza is. Volgens Datassential het die styl van 2015-2019 met meer as 66% gegroei op spyskaarte, maar dit is nog steeds baie ontwykend. In 2019 is pizza in Detroit-styl gevind op minder as 1% van die spyskaarte onder pizzeria's en Italiaanse restaurante met 25 of minder eenhede. Hierdie scenario vir vraag/aanbod behoort Pizza Hut gunstig te plaas, aangesien dit die opsie bied vir sy 7 000 eenhede.

Volgens CMO George Felix het 'n eksklusiewe produk demokratisering van 'n eksklusiewe produk, wat die pizza van Hut al verskeie kere gedoen het, en noem sy pizza met gevulde kors (wat in 1995 bekendgestel is) en die Big New Yorker as voorbeelde.

"As ons op ons beste is, is ons die absolute voorpunt van pizza -innovasie," het Felix gesê. 'Nou, met die opgang in Detroit-styl, is dit ons tyd om pizza te neem in Detroit-styl.'

Dit gesê, die Detroit-styl is moeilik om te dupliseer-dit is miskien die rede waarom die styl sy oorsprong het in Detroit's Buddy's Rendezvous in 1946, maar nog nie, soos Felix dit stel, 'gedemokratiseer' was nie.

Shawn Randazzo, wat in Desember oorlede is, het gehelp om sy gewildheid aan die brand te steek nadat hy tydens die Internasionale Pizza -ekspo in 2012 aangewys is as die wêreldkampioen -pizzamaker van die jaar. Hy het Cloverleaf, een van die eerste konsepte wat pizza in Detroit-styl bedien, gekoop in 1997. Ongeveer 10 jaar later begin hy die Detroit Style Pizza Co., wat nog steeds in bedryf is.

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Toe ek in 2012 met Randazzo gepraat het, het hy al die besonderhede uiteengesit wat pizza in Detroit-styl onderskei. Dit word gekenmerk deur sy vierkantige vorm, diep geregskors, toppings van rand tot rand en sous bo-op. (Detroit-styl word dikwels 'rooi bokant' genoem omdat die rooi sous na bak gebak word). Uiteindelik word 'n mengsel van mozzarella -kaas na die rand van die pan versprei en dan gekarameliseer. Die deeg is ook spesiaal - met net genoeg hidrasie dat dit nie gespin kan word nie. Dit skep 'n kenmerkende tekstuur: krake op die rande, sagter in die middel.

Na 'n jaar in ontwikkeling en meer as 500 herhalings wat getoets is, blyk dit dat Pizza Hut hierdie skrikwekkende proses met sy reghoekige kors, gekarameliseerde kaas wat aan die rande van die pizza versprei is, deeg en sous bo -op gesny is. Patty Shaheen, senior direkteur van kulinêre innovasie en strategie, het gesê dat die onderneming agt verskillende souse probeer het om die laaste stuk reg te kry.

Hierdie spesifieke sous is slegs beskikbaar op die pizza's in Detroit-styl, waarvan daar vier resepte is:

  1. Detroit Double Pepperoni, met 80 snye pepperoni, insluitend 'n nuwe, knapperige peperoni wat ook beskikbaar is op pizza's in Detroit-styl
  2. Double Cheesy, gelaag met twee soorte kaas, insluitend verouderde parmesaan
  3. Meaty Deluxe, met spek, Italiaanse wors en bros gebakte peperoni
  4. Supremo, bedek met Italiaanse wors, rooi ui en groen paprika

'Ons het geen hoeke hieroor gesny nie. In die meer as 500 herhalings van hierdie pizza's wat ons die afgelope jaar probeer het, weet ons dat pizza -liefhebbers van hierdie pizza hou, 'het Shaheen gesê.

Felix voeg by dat Pizza Hut daarna streef om sy platform in Detroit-styl 'n hele ervaring te maak, te begin met die spesiaal gemaakte bokse wat die eienskappe van hierdie pizza illustreer.

'Dit is 'n pizza -ervaring anders as enige ander. My kinders hou van hierdie unbox -video's op YouTube, waar mense deur uitgebreide onthullings gaan en dinge soos skoene of speelgoed uitpak. Ons het besef dat hierdie pizza -ervaring amper so is, ”het hy gesê. 'Hierdie boks is uniek in die Detroit-styl. Dit is 'n knik vir Detroit en al die dinge wat 'n pizza in Detroit-styl spesiaal maak en waarom dit so lekker is. Ons wil hierdie wonderlike neiging in pizza en Pizza Hut se opvoeding opvoed.

Die pizza in Detroit-styl is aanvanklik beskikbaar by Pizza Hut as 'n beperkte aanbod met 'n prys vanaf $ 10,99. Elke pizza bevat agt skywe.

Dit is opmerklik dat hierdie inleiding kom, aangesien die eweknieë van Pizza Hut nogal 'n ritme gevind het met die bekendstelling van nuwe produkte, ondanks die feit dat die COVID-19-pandemie die tipiese toetsprosedures laat vaar het. Hulle bekendstellings het baie suksesvol geblyk, aangesien verbruikers na die afleweringsvriendelike gemak van pizza tydens die krisis trek.

Domino's het byvoorbeeld sy verkoop in dieselfde kwartaal met meer as 17% in die derde kwartaal laat groei deur die bekendstelling van nuwe produkte soos hoendervlerkies, 'n kaasburger-pizza en 'n hoender-taco-pizza.

Papa John het 'n styging in die derde kwartaal van die jaar met ongeveer 24% verkoop, insluitend 'n omsetgroei van 17%, gedryf deur 'n 'nuwe kultuur van innovasie', soos Rob Lynch, uitvoerende hoof, tydens sy oproep vir die derde kwartaal verduidelik. Onlangse produkbekendstellings sluit in die buffelhoender Papadia en die dubbelkaasburgerpizza, asook die Shaq-a-Roni.

'Ons kon die bekendstelling van nuwe produkte in die derde kwartaal versnel. Die hoogtepunt was die Shaq-a-Roni-pizza. Dit was 'n gedifferensieerde produk met 'n hoë waarde wat nie vir ons winkels kompleksiteit veroorsaak het nie, 'het hy gesê.

Pizza Hut se pizza in Detroit-styl is ook 'n gedifferensieerde produk met 'n hoë waarde, maar met 80 snye twee soorte pepperonis en 'n eie sous bo-op, kan daar 'n mate van operasionele kompleksiteit wees. Tog neem hierdie platform 'n onafhanklike pizzeria -gunsteling en bring dit na die massas, en dit alleen skep beslis baie potensiaal vir die Pizza Hut -handelsmerk. Dit bied ten minste 'n beduidende produkonderskeid van sy eweknieë, wat verwelkomde nuus kan wees vir verbruikers wat die afgelope 11 maande aan pizza gekuier het.


Pizza Hut spring op die 'vinnigste groeiende tendens in pizza' met nuwe aanbiedings in Detroit-styl

Die pizza in Detroit-styl is aanvanklik beskikbaar by Pizza Hut as 'n beperkte aanbod teen 'n prys. [+] punt vanaf $ 10,99.

Dit lyk nie asof Pizza Hut op sy innovasie -louere rus op sy Beyond Meat -pizza -bekendstelling in November nie. Die ketting het vandag sy nuwe pizza in Detroit-styl aangekondig, wat nou landwyd beskikbaar is.

Tydens 'n onlangse webuitsending om die nuwe produk bekend te stel, het die handelsmerkhoof, David Graves, gesê dat Detroit-styl die vinnigste groei in pizza is. Volgens Datassential het die styl van 2015-2019 met meer as 66% gegroei op spyskaarte, maar dit is nog steeds baie ontwykend. In 2019 is pizza in Detroit-styl gevind op minder as 1% van die spyskaarte onder pizzeria's en Italiaanse restaurante met 25 of minder eenhede. Hierdie scenario vir vraag/aanbod behoort Pizza Hut gunstig te plaas, aangesien dit die opsie bied vir sy 7 000 eenhede.

Volgens CMO George Felix het 'n eksklusiewe produk demokratisering van 'n eksklusiewe produk, wat die pizza van Hut al verskeie kere gedoen het, en noem sy pizza met gevulde kors (wat in 1995 bekendgestel is) en die Big New Yorker as voorbeelde.

"As ons op ons beste is, is ons die absolute voorpunt van pizza -innovasie," het Felix gesê. 'Nou, met die opgang in Detroit-styl, is dit ons tyd om pizza te neem in Detroit-styl.'

Dit gesê, Detroit-styl is moeilik om te dupliseer-dit is miskien die rede waarom die styl sy oorsprong het in Detroit's Buddy's Rendezvous in 1946, maar nog nie, soos Felix dit stel, 'gedemokratiseer' was nie.

Shawn Randazzo, wat in Desember oorlede is, het gehelp om sy gewildheid aan die brand te steek nadat hy tydens die Internasionale Pizza -ekspo in 2012 aangewys is as die wêreldkampioen -pizzamaker van die jaar. Hy het Cloverleaf, een van die eerste konsepte wat pizza in Detroit-styl bedien, gekoop in 1997. Ongeveer 10 jaar later begin hy die Detroit Style Pizza Co., wat nog steeds in bedryf is.

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Toe ek in 2012 met Randazzo gepraat het, het hy al die besonderhede uiteengesit wat pizza in Detroit-styl onderskei. Dit word gekenmerk deur sy vierkantige vorm, diep skottelkors, toppings van rand tot rand en sous bo-op. (Detroit-styl word dikwels 'rooi bokant' genoem omdat die rooi sous na bak gebak word). Uiteindelik word 'n mengsel van mozzarella -kaas na die rand van die pan versprei en dan gekarameliseer. Die deeg is ook spesiaal - met net genoeg hidrasie dat dit nie gespin kan word nie. Dit skep 'n kenmerkende tekstuur: krake op die rande, sagter in die middel.

Na 'n jaar in ontwikkeling en meer as 500 herhalings wat getoets is, blyk dit dat Pizza Hut hierdie skrikwekkende proses met sy reghoekige kors, gekarameliseerde kaas wat aan die rande van die pizza versprei is, deeg en sous bo -op gesny is. Patty Shaheen, senior direkteur van kulinêre innovasie en strategie, het gesê dat die onderneming agt verskillende souse probeer het om die laaste stuk reg te kry.

Hierdie spesifieke sous is slegs beskikbaar op die pizza's in Detroit-styl, waarvan daar vier resepte is:

  1. Detroit Double Pepperoni, met 80 snye pepperoni, insluitend 'n nuwe, knapperige koppie pepperoni wat ook slegs beskikbaar is op pizza's in Detroit-styl
  2. Double Cheesy, gelaag met twee soorte kaas, insluitend verouderde parmesaan
  3. Meaty Deluxe, with bacon, Italian sausage and crispy cupped pepperoni
  4. Supremo, topped with Italian sausage, red onion and green bell peppers

“We did not cut any corners on this. In the over 500 iterations of this pizzas we’ve tried over past year, we know pizza lovers will love this pizza,” Shaheen said.

Felix adds that Pizza Hut is striving to make its Detroit-style platform an entire experience, starting with the specially created boxes that illustrate the characteristics of this pizza.

“This is a pizza experience unlike any other. My kids are into these unboxing videos on YouTube, where people are going through elaborate reveals and unboxing things like shoes or toys. We realized this pizza experience is almost like that,” he said. “This box is unique to Detroit-style. It’s a nod to Detroit and all the things that make a Detroit-style pizza special and why it’s so good. We want to educate this awesome trend in pizza and Pizza Hut’s take on it.”

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price point starting at $10.99. Each pizza comes with eight slices.

It’s worth noting that this introduction comes as Pizza Hut’s peers have found quite a rhythm with new product launches, despite the COVID-19 pandemic tripping up typical testing procedures. Their launches have proved to be wildly successful as consumers gravitate toward the delivery-friendly comfort of pizza during the crisis.

Domino’s, for example, grew its same-store sales by more than 17% in Q3, buoyed by the launch of new products like chicken wings, a cheeseburger pizza and a chicken taco pizza.

Papa John’s turned in a Q3 comp sales increase of nearly 24%, including 17% growth in revenues, driven by a “new culture of innovation,” as CEO Rob Lynch explained on its Q3 call. Recent product launches include the buffalo chicken Papadia and the double cheeseburger pizza, as well as the Shaq-a-Roni.

“We were able to accelerate the launch of new products in Q3. The highlight was the Shaq-a-Roni pizza. It was a differentiated high value product that didn’t create operational complexity for our stores,” he said.

Pizza Hut’s Detroit-style pizza is also a differentiated and high value product, but with 80 slices of two kinds of pepperonis and its own sauce ladled on top, there may be some operational complexity involved. Still, this platform takes an independent pizzeria favorite and brings it to the masses and that alone certainly creates a lot potential for the Pizza Hut brand. At the very least, it provides a significant product differentiator from its peers, which may be welcomed news for consumers who have spent the past 11 months binging on pizza.


Pizza Hut Jumps On The ‘Fastest-Growing Trend In Pizza’ With New Detroit-Style Offerings

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price . [+] point starting at $10.99.

Pizza Hut doesn’t seem to be resting on its innovation laurels fresh off its Beyond Meat pizza launch in November. The chain today announced its new Detroit-style pizza, now available nationwide.

During a recent webcast to introduce the new product, Chief Brand Officer David Graves said Detroit-style is the fastest-growing trend in pizza. According to Datassential, the style grew by more than 66% on menus from 2015-2019, yet it is still quite elusive. In 2019, Detroit-style pizza was found on less than 1% of menus among pizzerias and Italian restaurants with 25 or fewer units. This demand/supply scenario should position Pizza Hut favorably as it brings the option to its 7,000-some units.

Democratizing an exclusive product is something the Pizza Hut brand has done many times before, according to CMO George Felix, citing its stuffed crust pizza (launched in 1995) and its Big New Yorker as examples.

“When we’re at our best, we’re at the absolute forefront of pizza innovation,” Felix said. “Now, with Detroit-style taking off, it’s our time to put our take on Detroit-style pizza.”

That said, Detroit-style is hard to duplicate–which is perhaps why the style traces its roots back to Detroit’s Buddy’s Rendezvous in 1946, yet hasn’t quite yet been, as Felix puts it, “democratized.”

Shawn Randazzo, who passed away in December, helped ignite its popularity after being named World Champion Pizza Maker of the Year at the 2012 International Pizza Expo. He purchased Cloverleaf, one of the first concepts to serve Detroit-style pizza, in 1997. About 10 years later, he started the Detroit Style Pizza Co., which is still in operation.

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When I spoke to Randazzo in 2012, he outlined all of the details that set Detroit-style pizza apart. It’s characterized by its square shape, deep dish crust, edge-to-edge toppings and sauce on top. (Detroit-style is often called “red top” because the red sauce is ladled after baking). Finally, a blend of mozzarella cheese is spread to the edge of the pan, then caramelized. The dough is special, too–with just enough hydration that it can’t be spun. This creates a signature texture: crunch on the edges, softer in the middle.

After a year in development, and more than 500 iterations tested, Pizza Hut seems to have encapsulated this daunting process, with its rectangular crust, caramelized cheese spread to the edges of the pizza, proofed dough and sauce on top. Patty Shaheen, senior director of culinary innovation and strategy, said the company tried eight different sauces to get that last piece just right.

This particular sauce is only available on the brand’s Detroit-style pizzas, of which there are four recipes:

  1. Detroit Double Pepperoni, with 80 slices of pepperoni, including a new, crispy cupped pepperoni that is also only available on Detroit-style pizzas
  2. Double Cheesy, layered with two types of cheese, including aged parmesan
  3. Meaty Deluxe, with bacon, Italian sausage and crispy cupped pepperoni
  4. Supremo, topped with Italian sausage, red onion and green bell peppers

“We did not cut any corners on this. In the over 500 iterations of this pizzas we’ve tried over past year, we know pizza lovers will love this pizza,” Shaheen said.

Felix adds that Pizza Hut is striving to make its Detroit-style platform an entire experience, starting with the specially created boxes that illustrate the characteristics of this pizza.

“This is a pizza experience unlike any other. My kids are into these unboxing videos on YouTube, where people are going through elaborate reveals and unboxing things like shoes or toys. We realized this pizza experience is almost like that,” he said. “This box is unique to Detroit-style. It’s a nod to Detroit and all the things that make a Detroit-style pizza special and why it’s so good. We want to educate this awesome trend in pizza and Pizza Hut’s take on it.”

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price point starting at $10.99. Each pizza comes with eight slices.

It’s worth noting that this introduction comes as Pizza Hut’s peers have found quite a rhythm with new product launches, despite the COVID-19 pandemic tripping up typical testing procedures. Their launches have proved to be wildly successful as consumers gravitate toward the delivery-friendly comfort of pizza during the crisis.

Domino’s, for example, grew its same-store sales by more than 17% in Q3, buoyed by the launch of new products like chicken wings, a cheeseburger pizza and a chicken taco pizza.

Papa John’s turned in a Q3 comp sales increase of nearly 24%, including 17% growth in revenues, driven by a “new culture of innovation,” as CEO Rob Lynch explained on its Q3 call. Recent product launches include the buffalo chicken Papadia and the double cheeseburger pizza, as well as the Shaq-a-Roni.

“We were able to accelerate the launch of new products in Q3. The highlight was the Shaq-a-Roni pizza. It was a differentiated high value product that didn’t create operational complexity for our stores,” he said.

Pizza Hut’s Detroit-style pizza is also a differentiated and high value product, but with 80 slices of two kinds of pepperonis and its own sauce ladled on top, there may be some operational complexity involved. Still, this platform takes an independent pizzeria favorite and brings it to the masses and that alone certainly creates a lot potential for the Pizza Hut brand. At the very least, it provides a significant product differentiator from its peers, which may be welcomed news for consumers who have spent the past 11 months binging on pizza.


Pizza Hut Jumps On The ‘Fastest-Growing Trend In Pizza’ With New Detroit-Style Offerings

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price . [+] point starting at $10.99.

Pizza Hut doesn’t seem to be resting on its innovation laurels fresh off its Beyond Meat pizza launch in November. The chain today announced its new Detroit-style pizza, now available nationwide.

During a recent webcast to introduce the new product, Chief Brand Officer David Graves said Detroit-style is the fastest-growing trend in pizza. According to Datassential, the style grew by more than 66% on menus from 2015-2019, yet it is still quite elusive. In 2019, Detroit-style pizza was found on less than 1% of menus among pizzerias and Italian restaurants with 25 or fewer units. This demand/supply scenario should position Pizza Hut favorably as it brings the option to its 7,000-some units.

Democratizing an exclusive product is something the Pizza Hut brand has done many times before, according to CMO George Felix, citing its stuffed crust pizza (launched in 1995) and its Big New Yorker as examples.

“When we’re at our best, we’re at the absolute forefront of pizza innovation,” Felix said. “Now, with Detroit-style taking off, it’s our time to put our take on Detroit-style pizza.”

That said, Detroit-style is hard to duplicate–which is perhaps why the style traces its roots back to Detroit’s Buddy’s Rendezvous in 1946, yet hasn’t quite yet been, as Felix puts it, “democratized.”

Shawn Randazzo, who passed away in December, helped ignite its popularity after being named World Champion Pizza Maker of the Year at the 2012 International Pizza Expo. He purchased Cloverleaf, one of the first concepts to serve Detroit-style pizza, in 1997. About 10 years later, he started the Detroit Style Pizza Co., which is still in operation.

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When I spoke to Randazzo in 2012, he outlined all of the details that set Detroit-style pizza apart. It’s characterized by its square shape, deep dish crust, edge-to-edge toppings and sauce on top. (Detroit-style is often called “red top” because the red sauce is ladled after baking). Finally, a blend of mozzarella cheese is spread to the edge of the pan, then caramelized. The dough is special, too–with just enough hydration that it can’t be spun. This creates a signature texture: crunch on the edges, softer in the middle.

After a year in development, and more than 500 iterations tested, Pizza Hut seems to have encapsulated this daunting process, with its rectangular crust, caramelized cheese spread to the edges of the pizza, proofed dough and sauce on top. Patty Shaheen, senior director of culinary innovation and strategy, said the company tried eight different sauces to get that last piece just right.

This particular sauce is only available on the brand’s Detroit-style pizzas, of which there are four recipes:

  1. Detroit Double Pepperoni, with 80 slices of pepperoni, including a new, crispy cupped pepperoni that is also only available on Detroit-style pizzas
  2. Double Cheesy, layered with two types of cheese, including aged parmesan
  3. Meaty Deluxe, with bacon, Italian sausage and crispy cupped pepperoni
  4. Supremo, topped with Italian sausage, red onion and green bell peppers

“We did not cut any corners on this. In the over 500 iterations of this pizzas we’ve tried over past year, we know pizza lovers will love this pizza,” Shaheen said.

Felix adds that Pizza Hut is striving to make its Detroit-style platform an entire experience, starting with the specially created boxes that illustrate the characteristics of this pizza.

“This is a pizza experience unlike any other. My kids are into these unboxing videos on YouTube, where people are going through elaborate reveals and unboxing things like shoes or toys. We realized this pizza experience is almost like that,” he said. “This box is unique to Detroit-style. It’s a nod to Detroit and all the things that make a Detroit-style pizza special and why it’s so good. We want to educate this awesome trend in pizza and Pizza Hut’s take on it.”

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price point starting at $10.99. Each pizza comes with eight slices.

It’s worth noting that this introduction comes as Pizza Hut’s peers have found quite a rhythm with new product launches, despite the COVID-19 pandemic tripping up typical testing procedures. Their launches have proved to be wildly successful as consumers gravitate toward the delivery-friendly comfort of pizza during the crisis.

Domino’s, for example, grew its same-store sales by more than 17% in Q3, buoyed by the launch of new products like chicken wings, a cheeseburger pizza and a chicken taco pizza.

Papa John’s turned in a Q3 comp sales increase of nearly 24%, including 17% growth in revenues, driven by a “new culture of innovation,” as CEO Rob Lynch explained on its Q3 call. Recent product launches include the buffalo chicken Papadia and the double cheeseburger pizza, as well as the Shaq-a-Roni.

“We were able to accelerate the launch of new products in Q3. The highlight was the Shaq-a-Roni pizza. It was a differentiated high value product that didn’t create operational complexity for our stores,” he said.

Pizza Hut’s Detroit-style pizza is also a differentiated and high value product, but with 80 slices of two kinds of pepperonis and its own sauce ladled on top, there may be some operational complexity involved. Still, this platform takes an independent pizzeria favorite and brings it to the masses and that alone certainly creates a lot potential for the Pizza Hut brand. At the very least, it provides a significant product differentiator from its peers, which may be welcomed news for consumers who have spent the past 11 months binging on pizza.


Pizza Hut Jumps On The ‘Fastest-Growing Trend In Pizza’ With New Detroit-Style Offerings

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price . [+] point starting at $10.99.

Pizza Hut doesn’t seem to be resting on its innovation laurels fresh off its Beyond Meat pizza launch in November. The chain today announced its new Detroit-style pizza, now available nationwide.

During a recent webcast to introduce the new product, Chief Brand Officer David Graves said Detroit-style is the fastest-growing trend in pizza. According to Datassential, the style grew by more than 66% on menus from 2015-2019, yet it is still quite elusive. In 2019, Detroit-style pizza was found on less than 1% of menus among pizzerias and Italian restaurants with 25 or fewer units. This demand/supply scenario should position Pizza Hut favorably as it brings the option to its 7,000-some units.

Democratizing an exclusive product is something the Pizza Hut brand has done many times before, according to CMO George Felix, citing its stuffed crust pizza (launched in 1995) and its Big New Yorker as examples.

“When we’re at our best, we’re at the absolute forefront of pizza innovation,” Felix said. “Now, with Detroit-style taking off, it’s our time to put our take on Detroit-style pizza.”

That said, Detroit-style is hard to duplicate–which is perhaps why the style traces its roots back to Detroit’s Buddy’s Rendezvous in 1946, yet hasn’t quite yet been, as Felix puts it, “democratized.”

Shawn Randazzo, who passed away in December, helped ignite its popularity after being named World Champion Pizza Maker of the Year at the 2012 International Pizza Expo. He purchased Cloverleaf, one of the first concepts to serve Detroit-style pizza, in 1997. About 10 years later, he started the Detroit Style Pizza Co., which is still in operation.

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When I spoke to Randazzo in 2012, he outlined all of the details that set Detroit-style pizza apart. It’s characterized by its square shape, deep dish crust, edge-to-edge toppings and sauce on top. (Detroit-style is often called “red top” because the red sauce is ladled after baking). Finally, a blend of mozzarella cheese is spread to the edge of the pan, then caramelized. The dough is special, too–with just enough hydration that it can’t be spun. This creates a signature texture: crunch on the edges, softer in the middle.

After a year in development, and more than 500 iterations tested, Pizza Hut seems to have encapsulated this daunting process, with its rectangular crust, caramelized cheese spread to the edges of the pizza, proofed dough and sauce on top. Patty Shaheen, senior director of culinary innovation and strategy, said the company tried eight different sauces to get that last piece just right.

This particular sauce is only available on the brand’s Detroit-style pizzas, of which there are four recipes:

  1. Detroit Double Pepperoni, with 80 slices of pepperoni, including a new, crispy cupped pepperoni that is also only available on Detroit-style pizzas
  2. Double Cheesy, layered with two types of cheese, including aged parmesan
  3. Meaty Deluxe, with bacon, Italian sausage and crispy cupped pepperoni
  4. Supremo, topped with Italian sausage, red onion and green bell peppers

“We did not cut any corners on this. In the over 500 iterations of this pizzas we’ve tried over past year, we know pizza lovers will love this pizza,” Shaheen said.

Felix adds that Pizza Hut is striving to make its Detroit-style platform an entire experience, starting with the specially created boxes that illustrate the characteristics of this pizza.

“This is a pizza experience unlike any other. My kids are into these unboxing videos on YouTube, where people are going through elaborate reveals and unboxing things like shoes or toys. We realized this pizza experience is almost like that,” he said. “This box is unique to Detroit-style. It’s a nod to Detroit and all the things that make a Detroit-style pizza special and why it’s so good. We want to educate this awesome trend in pizza and Pizza Hut’s take on it.”

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price point starting at $10.99. Each pizza comes with eight slices.

It’s worth noting that this introduction comes as Pizza Hut’s peers have found quite a rhythm with new product launches, despite the COVID-19 pandemic tripping up typical testing procedures. Their launches have proved to be wildly successful as consumers gravitate toward the delivery-friendly comfort of pizza during the crisis.

Domino’s, for example, grew its same-store sales by more than 17% in Q3, buoyed by the launch of new products like chicken wings, a cheeseburger pizza and a chicken taco pizza.

Papa John’s turned in a Q3 comp sales increase of nearly 24%, including 17% growth in revenues, driven by a “new culture of innovation,” as CEO Rob Lynch explained on its Q3 call. Recent product launches include the buffalo chicken Papadia and the double cheeseburger pizza, as well as the Shaq-a-Roni.

“We were able to accelerate the launch of new products in Q3. The highlight was the Shaq-a-Roni pizza. It was a differentiated high value product that didn’t create operational complexity for our stores,” he said.

Pizza Hut’s Detroit-style pizza is also a differentiated and high value product, but with 80 slices of two kinds of pepperonis and its own sauce ladled on top, there may be some operational complexity involved. Still, this platform takes an independent pizzeria favorite and brings it to the masses and that alone certainly creates a lot potential for the Pizza Hut brand. At the very least, it provides a significant product differentiator from its peers, which may be welcomed news for consumers who have spent the past 11 months binging on pizza.


Pizza Hut Jumps On The ‘Fastest-Growing Trend In Pizza’ With New Detroit-Style Offerings

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price . [+] point starting at $10.99.

Pizza Hut doesn’t seem to be resting on its innovation laurels fresh off its Beyond Meat pizza launch in November. The chain today announced its new Detroit-style pizza, now available nationwide.

During a recent webcast to introduce the new product, Chief Brand Officer David Graves said Detroit-style is the fastest-growing trend in pizza. According to Datassential, the style grew by more than 66% on menus from 2015-2019, yet it is still quite elusive. In 2019, Detroit-style pizza was found on less than 1% of menus among pizzerias and Italian restaurants with 25 or fewer units. This demand/supply scenario should position Pizza Hut favorably as it brings the option to its 7,000-some units.

Democratizing an exclusive product is something the Pizza Hut brand has done many times before, according to CMO George Felix, citing its stuffed crust pizza (launched in 1995) and its Big New Yorker as examples.

“When we’re at our best, we’re at the absolute forefront of pizza innovation,” Felix said. “Now, with Detroit-style taking off, it’s our time to put our take on Detroit-style pizza.”

That said, Detroit-style is hard to duplicate–which is perhaps why the style traces its roots back to Detroit’s Buddy’s Rendezvous in 1946, yet hasn’t quite yet been, as Felix puts it, “democratized.”

Shawn Randazzo, who passed away in December, helped ignite its popularity after being named World Champion Pizza Maker of the Year at the 2012 International Pizza Expo. He purchased Cloverleaf, one of the first concepts to serve Detroit-style pizza, in 1997. About 10 years later, he started the Detroit Style Pizza Co., which is still in operation.

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When I spoke to Randazzo in 2012, he outlined all of the details that set Detroit-style pizza apart. It’s characterized by its square shape, deep dish crust, edge-to-edge toppings and sauce on top. (Detroit-style is often called “red top” because the red sauce is ladled after baking). Finally, a blend of mozzarella cheese is spread to the edge of the pan, then caramelized. The dough is special, too–with just enough hydration that it can’t be spun. This creates a signature texture: crunch on the edges, softer in the middle.

After a year in development, and more than 500 iterations tested, Pizza Hut seems to have encapsulated this daunting process, with its rectangular crust, caramelized cheese spread to the edges of the pizza, proofed dough and sauce on top. Patty Shaheen, senior director of culinary innovation and strategy, said the company tried eight different sauces to get that last piece just right.

This particular sauce is only available on the brand’s Detroit-style pizzas, of which there are four recipes:

  1. Detroit Double Pepperoni, with 80 slices of pepperoni, including a new, crispy cupped pepperoni that is also only available on Detroit-style pizzas
  2. Double Cheesy, layered with two types of cheese, including aged parmesan
  3. Meaty Deluxe, with bacon, Italian sausage and crispy cupped pepperoni
  4. Supremo, topped with Italian sausage, red onion and green bell peppers

“We did not cut any corners on this. In the over 500 iterations of this pizzas we’ve tried over past year, we know pizza lovers will love this pizza,” Shaheen said.

Felix adds that Pizza Hut is striving to make its Detroit-style platform an entire experience, starting with the specially created boxes that illustrate the characteristics of this pizza.

“This is a pizza experience unlike any other. My kids are into these unboxing videos on YouTube, where people are going through elaborate reveals and unboxing things like shoes or toys. We realized this pizza experience is almost like that,” he said. “This box is unique to Detroit-style. It’s a nod to Detroit and all the things that make a Detroit-style pizza special and why it’s so good. We want to educate this awesome trend in pizza and Pizza Hut’s take on it.”

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price point starting at $10.99. Each pizza comes with eight slices.

It’s worth noting that this introduction comes as Pizza Hut’s peers have found quite a rhythm with new product launches, despite the COVID-19 pandemic tripping up typical testing procedures. Their launches have proved to be wildly successful as consumers gravitate toward the delivery-friendly comfort of pizza during the crisis.

Domino’s, for example, grew its same-store sales by more than 17% in Q3, buoyed by the launch of new products like chicken wings, a cheeseburger pizza and a chicken taco pizza.

Papa John’s turned in a Q3 comp sales increase of nearly 24%, including 17% growth in revenues, driven by a “new culture of innovation,” as CEO Rob Lynch explained on its Q3 call. Recent product launches include the buffalo chicken Papadia and the double cheeseburger pizza, as well as the Shaq-a-Roni.

“We were able to accelerate the launch of new products in Q3. The highlight was the Shaq-a-Roni pizza. It was a differentiated high value product that didn’t create operational complexity for our stores,” he said.

Pizza Hut’s Detroit-style pizza is also a differentiated and high value product, but with 80 slices of two kinds of pepperonis and its own sauce ladled on top, there may be some operational complexity involved. Still, this platform takes an independent pizzeria favorite and brings it to the masses and that alone certainly creates a lot potential for the Pizza Hut brand. At the very least, it provides a significant product differentiator from its peers, which may be welcomed news for consumers who have spent the past 11 months binging on pizza.


Pizza Hut Jumps On The ‘Fastest-Growing Trend In Pizza’ With New Detroit-Style Offerings

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price . [+] point starting at $10.99.

Pizza Hut doesn’t seem to be resting on its innovation laurels fresh off its Beyond Meat pizza launch in November. The chain today announced its new Detroit-style pizza, now available nationwide.

During a recent webcast to introduce the new product, Chief Brand Officer David Graves said Detroit-style is the fastest-growing trend in pizza. According to Datassential, the style grew by more than 66% on menus from 2015-2019, yet it is still quite elusive. In 2019, Detroit-style pizza was found on less than 1% of menus among pizzerias and Italian restaurants with 25 or fewer units. This demand/supply scenario should position Pizza Hut favorably as it brings the option to its 7,000-some units.

Democratizing an exclusive product is something the Pizza Hut brand has done many times before, according to CMO George Felix, citing its stuffed crust pizza (launched in 1995) and its Big New Yorker as examples.

“When we’re at our best, we’re at the absolute forefront of pizza innovation,” Felix said. “Now, with Detroit-style taking off, it’s our time to put our take on Detroit-style pizza.”

That said, Detroit-style is hard to duplicate–which is perhaps why the style traces its roots back to Detroit’s Buddy’s Rendezvous in 1946, yet hasn’t quite yet been, as Felix puts it, “democratized.”

Shawn Randazzo, who passed away in December, helped ignite its popularity after being named World Champion Pizza Maker of the Year at the 2012 International Pizza Expo. He purchased Cloverleaf, one of the first concepts to serve Detroit-style pizza, in 1997. About 10 years later, he started the Detroit Style Pizza Co., which is still in operation.

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When I spoke to Randazzo in 2012, he outlined all of the details that set Detroit-style pizza apart. It’s characterized by its square shape, deep dish crust, edge-to-edge toppings and sauce on top. (Detroit-style is often called “red top” because the red sauce is ladled after baking). Finally, a blend of mozzarella cheese is spread to the edge of the pan, then caramelized. The dough is special, too–with just enough hydration that it can’t be spun. This creates a signature texture: crunch on the edges, softer in the middle.

After a year in development, and more than 500 iterations tested, Pizza Hut seems to have encapsulated this daunting process, with its rectangular crust, caramelized cheese spread to the edges of the pizza, proofed dough and sauce on top. Patty Shaheen, senior director of culinary innovation and strategy, said the company tried eight different sauces to get that last piece just right.

This particular sauce is only available on the brand’s Detroit-style pizzas, of which there are four recipes:

  1. Detroit Double Pepperoni, with 80 slices of pepperoni, including a new, crispy cupped pepperoni that is also only available on Detroit-style pizzas
  2. Double Cheesy, layered with two types of cheese, including aged parmesan
  3. Meaty Deluxe, with bacon, Italian sausage and crispy cupped pepperoni
  4. Supremo, topped with Italian sausage, red onion and green bell peppers

“We did not cut any corners on this. In the over 500 iterations of this pizzas we’ve tried over past year, we know pizza lovers will love this pizza,” Shaheen said.

Felix adds that Pizza Hut is striving to make its Detroit-style platform an entire experience, starting with the specially created boxes that illustrate the characteristics of this pizza.

“This is a pizza experience unlike any other. My kids are into these unboxing videos on YouTube, where people are going through elaborate reveals and unboxing things like shoes or toys. We realized this pizza experience is almost like that,” he said. “This box is unique to Detroit-style. It’s a nod to Detroit and all the things that make a Detroit-style pizza special and why it’s so good. We want to educate this awesome trend in pizza and Pizza Hut’s take on it.”

The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price point starting at $10.99. Each pizza comes with eight slices.

It’s worth noting that this introduction comes as Pizza Hut’s peers have found quite a rhythm with new product launches, despite the COVID-19 pandemic tripping up typical testing procedures. Their launches have proved to be wildly successful as consumers gravitate toward the delivery-friendly comfort of pizza during the crisis.

Domino’s, for example, grew its same-store sales by more than 17% in Q3, buoyed by the launch of new products like chicken wings, a cheeseburger pizza and a chicken taco pizza.

Papa John’s turned in a Q3 comp sales increase of nearly 24%, including 17% growth in revenues, driven by a “new culture of innovation,” as CEO Rob Lynch explained on its Q3 call. Recent product launches include the buffalo chicken Papadia and the double cheeseburger pizza, as well as the Shaq-a-Roni.

“We were able to accelerate the launch of new products in Q3. The highlight was the Shaq-a-Roni pizza. It was a differentiated high value product that didn’t create operational complexity for our stores,” he said.

Pizza Hut’s Detroit-style pizza is also a differentiated and high value product, but with 80 slices of two kinds of pepperonis and its own sauce ladled on top, there may be some operational complexity involved. Still, this platform takes an independent pizzeria favorite and brings it to the masses and that alone certainly creates a lot potential for the Pizza Hut brand. At the very least, it provides a significant product differentiator from its peers, which may be welcomed news for consumers who have spent the past 11 months binging on pizza.


Kyk die video: Pizza Hut Mozzarella Poppers Pizza Review!


Kommentaar:

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